The following table evidences the analogies among car brands and watch brands, according to their technical and aestetical traditions. It may help a not expert to rapidly identify the positioning of a watch brand, more effectively than through thousands of words.

The listed analogies are the ones that best fit, according to my personal view. Nevertheless, since the approach oversimplifies a complex reality, consider that:

• because of the one-to-one approach, the table does not highlight all of the analogies among brands;
• since the brand level is referred to the car brands, some watch brands are listed in a not appropriate level;
• the proposed analogies probably reflect a typical european perception.